The H2O scenarios offer three stories about the role of business in relation to the growing issue of water in the world. These stories do not try to cover everything but attempt to bring to life a limited number of alternative future environments that will challenge our economic viability, social legitimacy, and global fitness in the marketplace.
WBCSD (2009): Business in the world of water: WBCSD Water Scenarios to 2025. Geneva: WBCSD URL [Accessed: 06.05.2019]