Business Plan Development
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Business Plan Development
Business Plan Introduction
A business plan is an essential roadmap for business success. It describes the direction the company is taking, what its goals are, where it wants to…
Company Description
A company description consists of four essential elements: key success factors, core values, a vision statement and a mission statement. Key success…
Market Analysis
Businesses do not exist in isolation but have to be established in a market environment. At first, the industry sector in which the company operates…
Competitors Analysis
Competitors present a major obstacle between a company and its targeted customer segments. In a competitor analysis, the relevant competitors have to…
Marketing
A company’s marketing mix most commonly consists of the “4Ps of marketing”: product, place, price and promotion. They are intricately and sensitively…
Action Plan
The recipients of business plans want to understand how the entrepreneur is planning to achieve the set objectives. Therefore, an action plan is…
Partners & Network
Companies can enter into partnerships with different types of organisations and with varying intensity. Possible benefits from partnerships can be…
Risk Management
Entrepreneurs are by definition moderate risk takers and a strong risk management is an important source of competitive advantage for their…