The PPP Canvas or How to create Public Private Partnerships

The Business Model Canvas from Osterwalder and Pigneur (2010) is a hands-on tool to design truly customer oriented business models to meet needs in the market. The PPPLab adapted the model to Public Private Partnerships in the food and water sector to the PPPCanvas to address missing aspects for PPPs acting in a development environment. Besides the 9 topics addressed by Osterwalder and Pigneur, the PPPCanvas advocates to include governance, impact and extended beneficiaries. Governance and the collaboration between the PPP partners is important in a mulit-stakeholder partnership. Impact refers to the systematic transformation the business model has on public, social and environmental values. Extended Beneficiaries are individuals, communities or organisations that benefit from the social business without directly paying for the services. Since a PPP acts in an existing Business Ecosystem with barriers and opportunities, it is important to reflect on the ways this enabling environment affects you and vice versa. A template PPPCanvas and a thorough user guide assist you in evolving the Canvas.

For social businesses, it is interesting to reflect on beneficiaries, impact and the enabling environment. Using the PPPCanvas allows a broader understanding of the context in which you are thinking to establish your business can be leveraged. For more information please see tool on public private partnerships.