Based on experiences from Ghana, this paper outlines the necessary steps and considerations for increasing the adoption probability of food safety interventions (such as safer irrigation practices or careful vegetable washing) under a generic framework, which is based on social marketing, incentive systems, awareness creation/education and supporting regulations.
DRECHSEL, P. ; KARG, H. (2013): Motivating Behaviour Change for Safe Wastewater Irrigation in Urban and Peri-Urban Ghana. In: Sustainable Sanitation Practice : Volume 16 , 10-20. URL [Accessed: 05.09.2013]