In 2009, WSP began to work with ten local governments to test the effectiveness of marketing as a method to prompt households in rural Tanzania to invest in improving their sanitation facilities. Lessons include: to fall in line with national reporting structures to make monitoring and evaluation easier; to design the program around the consumer’s immediate needs and wants to bridge the knowledge-behaviour gap; to integrate supply and demand activities; and to strengthen the supply chain.
WSP (2010): Marketing Rural Sanitation Improvements in Tanzania. Water and Sanitation Program (WSP) URL [Accessed: 23.10.2012]