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http://www.geerthofstede.nl/

http://www.geerthofstede.nl/culture [Accessed: 05.03.2011]

A useful tool understanding differences in cultures was developed by Dutch sociologist Geert Hofstede. According to him, cultures vary along five dimensions: individualism and collectivism; power-distance aspects; uncertainty avoidance; masculinity – femininity; short term and long-term orientation.