This study aimed to determine the effectiveness of a sanitation campaign that combines “shaming” (i.e. emotional motivators) with subsidies for poor households in rural Orissa, an Indian state with a disproportionately high share of India’s child mortality.
PATTANAYAK, S. K. ; YANG, Y. C. ; DICKINSON, K. L. ; POULOS, C. ; PATIL, S. R. ; MALLICK, R. K. ; BLITSTEIN, J. L. ; PRAHARAJ, P. (2009): Shame or subsidy revisited: social mobilisation for sanitation in Orissa, India. In: Bull World Health Organ 2009: Volume 87 , 580–587. URL [Accessed: 03.09.2010]