A soon-to-be released WaterAid India review of India’s Total Sanitation Campaign in five states finds both positives and negatives in the ambitious programme. It also raises some serious questions about sustainability. It found out that subsidies can overcome serious budget constraints but are not necessary to spur action, for shaming can be very effective by harnessing the power of social pressure and peer monitoring. Through a combination of shaming and subsidies, social marketing can improve sanitation worldwide.
KHURANA, I. MAHAPATRA, R. SEN, R. (2008): India's Total Sanitation Campaign: Half full, half empty. Pune: InfoChange