The article explores the role of the business model in capturing value from technology. The case study about XEROX illustrates how a company encompasses the challenges of capturing value of a technology business.
CHESBROUGH, H. and ROSENBLOOM, R. (2000): The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin‐off companies. Harvard Business School Working Paper, No. 01-002. Boston: Harvard Business School URL [Accessed: 09.08.2018]