The paper shows how social value creation and business models are interrelated in the context of the bottom of the pyramid (BOP) business formation. Ideas are discussed how constraints can be overcome and what economic and social outcomes can be achieved.
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SINKOVICS et al. (2014): The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs? . In: International Business Review: Volume 23 Issue 4, 692–707. URL [Accessed: 20.02.2018] PDF