The study conducted among the information technology users in business organizations in Delhi and NCR, addressed the issues of service quality and its impact on long-term customer satisfaction from an interaction approach and relationship marketing perspective in the medium size B2B sector.
RAYCHAUDHURI, P.S. and FAROOQI, R. (2013): A Study on the Effects of Dimensions of Service Quality on Customer Satisfaction in the Indian IT Hardware Industry with Special Emphasis on Medium Size B2B Sector. In: Global Business Review: Volume 14 Issue 3, 507-527. URL [Accessed: 16.04.2018]