This article discusses product packaging and consumer behavior and showcases findings in 4 case studies to learn from practically.
Published by Economics & Sociology under License: CC BY 3.0 IGO
GRUNDEY, D. (2010): Functionality of Product Packaging: Surveying Consumers’ Attitude Towards Selected Cosmetic Brands. In: Economics & Sociology: Volume 3 , 87-103. URL [Accessed: 23.07.2018] PDF