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Eight Practical Steps to Design for the Market

This blog post provides insights on how to develop radically innovative products and services for the poorest people around the globe. It provides additionally eight steps to help designing a branding and marketing strategy and a last mile supply chain that will put a product in the hands of a million or more customers.

POLAK, P. (2016): Eight Practical Steps to Design for the Market. URL [Accessed: 23.07.2018]