This paper discusses market based approaches to safe water in the context of the Guinean NGO Tinkisso-Antenna. Not only can profit-oriented businesses achieve long-term financial sustainability but also do they have the potential to grow in size. Challenges of scaling up and replicating social enterprises in the safe water sector are discussed and lessons learned provided why doing business at the bottom of the pyramid is no easy task.
BÜHLMANN, A. (2014): Marketing safe water to the base of the pyramid – lessons for scaling up a social enterprise in Guinea. (= Master's Thesis ). University of St. Gallen URL [Accessed: 16.04.2018] PDF